Red has long been the new black! And there was plenty of red at the presentation of the last Volkswagen Taos. This big event was held in Moscow on June 3rd. It brought together fans of the brand both offline and online, eventually gaining about one and a half thousand participants.

“When creating such large-scale events, there are three main points. Firstly, you must keep your finger on the pulse and have a complete picture of the project at any given time. Secondly, you shouldn't be silent — discuss all the questions and problems arising during preparation. And thirdly, of course, don't be afraid to follow through. As for the day of the event — just be calm and remember what’s coming after what. Try to be in the moment, and at the same time, think a little ahead. Of course, all this can be realized solely thanks to the love for the business you do, the team you work with, and the client for whom the success of the event is as important as it is for you. Everything will definitely work out if others are on the same wavelength with you. When all we carefully planned works out, I again feel that we can do everything. Everything, and even a little more!” — says the project manager Dasha Kokina