Multimedia presentation of new Toyota RAV4 in a format of unique immersive show.  Our #ToyotaTeamRussia athletes captured an immersive 630 squared meters screen: mountain bike freestyle rider Pavel Alekhin, snowboarder Igor Ilinykh, drift racer Nikita Shikov and motocross freestyle rider Alexey Kolesnikov have shown their best stunts.

While preparing and implementing activities, we managed to build the right positioning of the car for a new audience.