The innovative showroom Audi City Moscow was the venue for the premiere of "The Becoming" – a project by artist Pavel Seldemirov, winner of the Audi Born-Digital Award.

"The Becoming" is a multimedia interactive installation without a script. Each participant in a VR helmet interacts with the space in their own unique way. The first to see Pavel Seldemirov’s work were press representatives and VIP guests during the pre-party on September 2.